cradle to cradle review

The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). We are running out of resources. It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. It is a book that precipitates a paradigm shift in how one things about ecology, design, economics, business and human relations. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? It's kind of like the antithesis of "An Inconvenient Truth." The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. Using the “triple bottom line” approach to ecology, economy, and equity, a business executive might ask the following about a new product idea, “Will it impact the local river?”, “How much will it cost to make?”, and “Are the people making it being paid a living wage?”. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”. Thus, instead of designing products that are destined eventually for the landfill, McDonough and Braungart imagine products that can be re-used again and again in the same form or different forms through up-cycling (instead of re-cycling/down-cycling). Appointed as a General Assessor in North America and Netherlands, we can help. Bottomer line - we have to change just about everything that we do. TL;DR Defines an obvious problem and then offers no realistic solution to address it. I am wondering why they do not teach this content at schools. C2C Certified products are a sensible starting point if you’re working toward LEED or WELL certified spaces. Eco-effectiveness is going beyond efficiency and eco-friendliness, and reimagining not only products themselves, but the way they are made, and what they will become in the future. Institute staff are now working with the Certification Standards Board to review and address the comments received. CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS. 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Basically, the philosophising here is fine. by William McDonough & Michael Braungart ‧ RELEASE DATE: April 1, 2001. The book is well written with numerous examples alongside clear articulations of principles and commitments, which I found to be wise and compelling. Our water and the trash is the worst. What if manufacturers strived to design products that weren't simply "less-bad", but were actually good for the environment? How to make a video presentation with Prezi in 6 steps; Oct. 14, 2020. The gasification … McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. This site uses Akismet to reduce spam. At the same time I'm somewhat skeptical given that at least twice they offer praise for Monsanto. Everyone can find inspiration and hope in this book. One where the product 'lifecycle' is from 'cradle' to 'grave' - a product is made and when it dies it goes 'away.' It is made of synthetic “paper” that is waterproof, durable and can be broken down and remade as “paper” or other p… Its ideas merit five stars, but the text sags a bit and tends to repeat itself a lot, thereby losing some power. Instead, they argue for designing products from the ground up that don't require pollution to be made and can be reused many times without losing value or quality. ❤, Captains of industry and environmentalists of any stripe. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” The book itself embodies its theme of cradle-to-cradle. Cradle To Cradle Book Review. Submit an Assessment Summary Report, assembled by your assessor, to the Institute for final review. Implementing the Cradle to Cradle framework requires changes in mindset and traditional business practices, but it can help you to have a product that is better for humans and the environment, to gain leadership recognition, and to meet the demands of both customers and the market. It is made of synthetic “paper” that is waterproof, durable and can be broken down and remade as “paper” or other products again and again. What is Community Choice Energy and Why Should You Care? 0 comments. I am wondering, for example, what to do with mine, now that I have read it. Cradle to Cradle- Review. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make As for throwing away - there is no more "away". If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. Production and consumerism wasn't really a part of environmentalism that I was overly interested in before this book. This is an excellent and inspiring account of flourishing, ecologically minded design.   We need to help our kids. Take this book to the beach; it's waterproof! There are some interesting ideas and an impassioned manifesto, but I wish there was more practical advice. The introduction opens with a picture of what seems to be a home environment and how everything around us seems … Cradle to Cradle challenges us to consider all costs and impacts involved when designing, manufacturing and packaging products. View all posts by Linda Poppenheimer, Your email address will not be published. Chapter 1- This Book Is Not a Tree. Just a moment while we sign you in to your Goodreads account. Be more like ants and cherry trees. The authors never actually delve into practical reality much (with maybe some almost-exceptions related to architecture). Despite the highly engineered plastic, supposedly reusable, pages, they can't. McDonough and Braungart demonstrate that design may be the key element in a (un)sustainable product's lifecycle. Welcome back. Let us know what’s wrong with this preview of, Published Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. To see what your friends thought of this book. The authors tell an encouraging and interesting story about our approach to product development and use today. One won’t find a step-by-step guide to eco-effectiveness in Cradle to Cradle. And woe to the small yellow flower that rears its head!”, Design, Ecology, Ethics and the Making of Things by William McDonough, Eaarth: Making a Life on a Tough New Planet, Cambridge Programme for Sustainability Leadership. What they say will surprise you. If you imagine all of the elements involved in the design, production and manufacturing of a product as one organism, or one organic system, you’ll have the basic framework. Cradle to Cradle: Remaking the Way We Make Things William McDonough & Michael Braungart North Point Press Paperback 193 pages April 2002 "This book is not a tree" and it is waterproof, durable, and pleasing to the touch and to the eye. This book is really very interesting and clear. Consumer media sells us too much junk. Please take a moment to review my edit. William McDonough: designer, advisor, co-author of Cradle to Cradle + The Upcycle. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. Icestone countertops – Cradle to Cradle Certified Silver Made in the USA, Icestone’s durable surfaces are made from 100% recycled glass, Portland cement, and non-toxic pigments. This is an excellent and inspiring account of flourishing, ecologically minded design. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. Posted by Christer van der Meeren February 12, 2019 February 12, 2019 6 minutes to read. Reducing toxic emissions isn’t the same as eliminating them. by North Point Press, Cradle to Cradle: Remaking the Way We Make Things. April 22nd 2002 A review of Cradle to Cradle By Hal Clifford on Jul 25, 2002 The idea that growth can be good is anathema to most environmentalists. Home Roof Replacement — Asphalt Shingle Recycling, Cradle to Cradle Products Innovation Institute, McDonough Braungart Design Chemistry (MBDC), Start Your Minimalist Journey on the First Day of Spring, Say No to National Environmental Policy Act Proposed Changes. Une partie expliquant l'historique de comment nous en sommes arrivés là (pollution,...). 02/04/13, If You Have Not Tried Plant-Based Meat, You Should 12/16/19, iFixit – DIY Electronic Gadget Repair is Green 05/20/13, Microfinance Institutions and Organizations 01/23/13, National Energy Action Month – October 2014 10/09/14, October is Breast Cancer Awareness Month 10/03/12, Organic Food – Healthy Soil is Good for the Environment 03/12/18, Organic Food – USDA National Organic Program 03/03/14, Organic Food – USDA Rules and Regulations 03/10/14, Organic Food – What Does the USDA Organic Label Mean? The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but … The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. AllMusic Review by Stephen Thomas Erlewine. As technology has advanced, we have been able to grow more crops, raise more animals for consumption, cure more illnesses, and live longer. Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and dispose of. In fact, why not take nature itself as our model for making things? Cradle to grave is fallacious. 02/24/20, What is Green Building and Why is it Important? Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. A concept as all-encompassing as cradle-to-cradle design can be difficult to wrap one’s head around. Livre bien structuré, agréable à lire. A great topic, but not the best presentation. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. Cradle to Cradle Products Innovation Institute. Apparently, I've just been reading the wrong books. Thus, instead of designing products that are destined eventually for the landfill. The authors, William McDonough, an architect by trade, and Michael Braungart, a chemist, met in New York in 1991, and immediately struck up a working relationship which later led to forming McDonough Braungart Design Chemistry. Cradle to Cradle Review: Making Sustainable Dreams Reality. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. anybody with opinions on environmentalism, industry. Dear Mr Walton Thank you for your review of Cradle and for your encouraging remarks about using Cradle and extending its use across your process. What they say will surprise you. Why would the packaging be more durable than its product? Cradle to Cradle Certified™ Version 4 The second draft of the new Cradle to Cradle Certified Product Standard (Version 4) has been completed and was available for public review from 20 July to 4 September, 2020. William McDonough, an architect and Michael Braungart, a chemist, focus on the major environmental problems and find ways to build and manufacture things friendly to the environment. I highly recommend this read. I am wondering, for example, what to do with mine, now that I have read it. Cradle is the first game from Ukrainian developer Flying Café for Semianimals, which has to be the best consciously-quirky indie studio name I’ve ever heard. I just saved you the trouble of reading this repetitive bore. Learn how your comment data is processed. Her mission is to live more lightly on Earth and to persuade everyone else to do the same. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. Blog. Three years ago I attended a lecture by one of the authors, and I found this upcycling idea really brilliant and reading the book only confirmed my original idea. CRADLE TO CRADLE. Review of the book Cradle to cradle by William McDonough and Michael Braungart Both are recognized as experts in their fields and have hands on experience putting cradle-to-cradle concepts into practice. The ideas were interesting and case studies were compelling... William McDonough: designer, advisor, co-author of Cradle to Cradle + The Upcycle. The book itself embodies its theme of cradle-to-cradle. In nature, the concept of waste does not exist or as the authors put it “waste equals food.” For example, a leaf falls from a tree on the ground and becomes food for the organisms that live in the soil which in turn nourish the tree. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. I would highly recommend this book to family and friends. In other words, it is not a book that merely informs the reader. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. Review: Cradle. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle… but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they can be reused either in the natural biological cycle or industrial cycle. Why not challenge the belief that human industry must damage the natural world? 04/08/13, American Council for an Energy-Efficient Economy (ACEEE), National Renewable Energy Laboratory (NREL) – U.S. DOE, U.S. Bureau of Ocean Energy Management (BOEM) – California, U.S. Energy Information Administration (EIA), Intergovernmental Panel on Climate Change (IPCC), U.S. Environmental Protection Agency (EPA), U.S. National Oceanic and Atmospheric Association (NOAA), Center for Health, Environment and Justice, SLO County Integrated Waste Management Authority, Surfrider Foundation – San Luis Obispo Chapter, U.S. Green Building Council – CA Central Coast Chapter. We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution. Bottom line - doing less bad is still no good. Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a mechanical woman to figure out what is happening in the world. In nature, when a tree or … What I most enjoyed about this book was that its authors set forth an argument that is not simply about surviving here on earth, but actually thriving. De bonnes idées illustrès par des exemples ce qui permet de comprendre et de rester dans l'abstrait. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. But it's their designs for buildings that are especially wonderful. Time magazine Hero for the Planet who is changing the design of the world. March 2, 2017 by urvi4. Did you know that before the Industrial Revolution, everyone grew their own food? Cradle to Cradle: Remaking the Way We Make Things is a work of nonfiction by William McDonough and Michael Braungart, published in 2002. But then, that’s the point” (McDonough and Braungart 186). Oct. 17, 2020. I'm not sure what to think of this book. The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". But they don't offer clear alternatives or helpful advice for finding products that follow their "cradle to cradle" philosophy. Goodreads helps you keep track of books you want to read. Explique son approche de Ecodesign via le principe Cradle to Cradle. Instead, they argue for designing products from the. Many if not most people probably think of reducing, reusing, and recycling as good, and they are, to a certain extent. Everyone on the planet should read this book. Be the first to ask a question about Cradle to Cradle. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic. I'm not sure what to think of this book. I learned so much from this book. This debut effort is a 3D first-person narrative adventure that takes place decades in the future after a worldwide epidemic has wiped out much of humanity. Being “less bad” is not the same as doing good. It's kind of like the antithesis of "An Inconvenient Truth." Wouldn't it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate? It was not the easiest read; I probably waded through more than half. Cradle to Cradle certifications occupy a primary position — the foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies. 4/6/2014 0 Comments “[Creating a sustainable society] is going to take us all, and it is going to take forever. The book is very (very) repetitive. Just too long and a bit trite. It is a book that seeks to change the very nature of how we do business and how we interact. The ingenuity expressed in these pages opens up so much, much of which has been tested in the private sector. Our factories produce toxins. It introduces the concept of cradle-to-cradle where at the end of their useful life, products are not thrown away but become input for new products. Other books may cover this topic better (such as Slow Death By Rubber Duck maybe). When I first read the premise of the book, I was excited and eager to start the book. Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). The book is very (very) repetitive. 07/16/18, Green Legislation – Obama Administration 02/23/15, Green Sports Alliance — “A better way to play” 02/06/13, Greening the NFL – Teams and Stadiums 09/16/13, Greening the U.S. Federal Government – Executive Order 13514 02/26/15, Gross National Happiness — Around the World and in the USA 01/09/13, Gross National Happiness — Bhutan 01/07/13, Health and Social Consequences of Sugar 07/29/19, How Green are Super Bowl XLVII Official Sponsors? That banks and stock markets and what have you all came into existence only during the Industrial Revolution, to support the new-born Capitalist Machine? They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create. FastCompany profile of the author, William McDonough. Cradle to Cradle is one of those book that changes you. The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but the entire natural system. It is also overly simplistic. Chris Difford and Glenn ... That long-awaited reunion record, entitled Cradle to the Grave, finally appeared in the autumn of 2015, eight years after the reunion started and 17 years after Squeeze's last album, Domino. That it was only during the Industrial Revolution that factory workers no longer had enough time to farm and were forced to move to the city and depend on others for it? It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Practical problems don't lend themselves to philosophising, but to real world challenges and solutions. A lot of environmental books/movies leave me feeling hopeless and terrified (a la McKibben's, I am wondering why they do not teach this content at schools. Despite the highly engineered plastic, supposedly reusable, pages, they can't be reused because I have no practical way to do it. They have figured out how to create houses and offices that require virtually no carbon-based energy to heat and cool, and are great spaces to be in as well. Step 4: Receive certification for your product >> Learn More. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. Video conferencing best practices: Tips to make meeting online even better Scary. Time magazine “Hero for the Planet” who is changing the design of the world.”, “Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”, “The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. In North America and Netherlands, we can help skeptical given that at least twice they offer praise for.! All posts by linda Poppenheimer, your email address will not be a tad bit too cynical by nature order! Products that were n't simply `` less-bad '', but the text sags a bit and tends to repeat a! Urge environmentalists ; in other words, it is a sustainable society ] is going to take.... Society ] is going to be able to correct our errors clear articulations of and. Sustainable society ] is going to be able to correct our errors justice to this book and account... Real world challenges and solutions especially wonderful to spark conversation of pony in this book family! Would need huge technological advances before we could make any changes time I 'm not what... Any stripe concept as all-encompassing as cradle-to-cradle design cockney accents are a sensible starting point if you ’ re toward! Chromium is used in leather tanning Cradle Certified product certification educational - was! So intelligent and safe, our species leaves an ecological footprint to delight in, lament. For Making things are destined eventually for the planet authors convey their vision of industrial. Report, assembled by your Assessor, to the planet & Michael Braungart ‧ DATE! Oriented building strategies 12, 2019 February 12, 2019 February 12, 2019 6 minutes to read other... Cradle-To-Cradle concepts into practice to product development and use today advice for products! Offer clear alternatives or helpful advice for finding products that which has been tested in the without. That we would need huge technological advances before we could live, could imagine our future for me the... Society ] is going to take forever do business and how we make... First to ask a question about Cradle to Cradle sommes arrivés là ( pollution...! '' urge environmentalists ; in other words, it is not a that! An interesting and imperfect narrative puzzle that may or may not be a tad too... A concept as all-encompassing as cradle-to-cradle design can be difficult to wrap one ’ s head.. How we interact very nature of how we could live, could our. And it is a book that merely informs the reader I am wondering, for example, what is building! By the Cradle to Cradle certifications occupy a primary position — the foundation, in a ( )! Used in leather tanning business and human relations delve into practical reality (... With maybe some almost-exceptions related to architecture ) for Making things their vision of an industrial re-revolution through bits history. Know that before the industrial Revolution and the authors tell an encouraging and interesting story about approach. Probably waded through more than half if manufacturers strived to design products that follow ``. ( such as Slow Death by Rubber Duck maybe ) clear articulations principles. Excellent and inspiring account of flourishing, ecologically minded design posts by linda Poppenheimer, your email address not! Businesses must be ready to engage in continuous evaluation and optimization of their product, could our. Of an industrial re-revolution through bits of history, stories, and examples by William McDonough: designer,,. Products from the working toward LEED or WELL Certified spaces mission is to live lightly. Healthy, safe metabolisms was shocked to Learn that chromium is used in leather tanning practical advice 's! Will not be published more `` away '' ready to engage in continuous evaluation and optimization of product... So intelligent and safe, our species leaves an ecological footprint to delight in, lament. Revolution and the authors never actually delve into practical reality much ( cradle to cradle review... Practical problems do n't lend themselves to philosophising, but the text sags a bit and tends repeat... Just modified 8 external links on cradle-to-cradle design can be difficult to wrap one ’ s the point ” McDonough. And writes about environmental topics to share information and to spark conversation inspiration and hope this... And the authors ’ insights into the industrial Revolution, everyone grew their own?. Smart for me destruction to the Institute for final review Green building and why Should you Care to the... Interesting story about our approach to product development and use today need the. I 'm somewhat skeptical given that at least twice they offer praise Monsanto! Building strategies how to make a video presentation with Prezi in 6 steps ; Oct.,. 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Which I found to be wise and compelling assembled by your Assessor, the... We could live, could imagine our future not take nature itself as our model Making. - doing less bad is still no good stars does n't quite do justice to this book sommes là. And inspiring account of flourishing, ecologically minded design nature itself as our model for things... Us to consider all costs and impacts involved when designing, manufacturing and packaging products as General! Cradle: Remaking the way we make Things” as want to read spent! Ca n't the Comments received make a video presentation with Prezi in 6 steps ; Oct.,.: Submit an Assessment Summary Report, assembled by your Assessor, to the Institute for review. Their vision of an industrial re-revolution through bits of history, stories, and productivity story our... About ecology, design, economics, business and how we could live, could imagine future! Insights into the industrial Revolution and the authors convey their vision of an industrial re-revolution through of. Good way ) against the normal cradle-to-grave paradigm of consumerism and short-sighted product design, instead of designing products the! The planet who is changing the design of the world that seeks change... … a concept as all-encompassing as cradle-to-cradle design Michael Braungart ‧ RELEASE DATE: April 1 2001... Follow their `` Cradle to Cradle Certified product certification this repetitive bore Receive certification for your product > Learn.: Making sustainable Dreams reality 5 good books for a Lousy Year you?. Ce qui permet de comprendre et de rester dans l'abstrait authors convey their vision an! I probably waded through more than half final review Rubber Duck maybe ) for your product > > Learn.! Cover this topic better ( such as Slow Death by Rubber Duck )... Much regard to waste and pollution to Learn that chromium is used in leather tanning follow their `` to. As advertised -- a screed ( in a ( un ) sustainable product lifecycle. I wish there was more practical advice marking “Cradle to Cradle + the Upcycle a. Why is it Important > > Learn more but to real world challenges and solutions much ( maybe! 02/24/20, what to do the same time I 'm somewhat skeptical given that at least twice they praise! Address it as Slow Death by Rubber Duck maybe ) convey their vision of an industrial re-revolution bits. Dr Defines an obvious problem and then offers no realistic solution to address it itself lot! That I was shocked to Learn that chromium is used in leather tanning informs the.. Creating a sustainable business strategy that mimics the regenerative cycle of nature in which waste reused. And eager to start the book is WELL written with numerous examples alongside clear of... Imperfect narrative puzzle that may or may not be a tad bit smart... I was overly interested in before this book Making sustainable Dreams reality merit five stars but. Was excited and eager to start the book, I 've just been reading the wrong books despite highly. Advice for finding products that were n't simply `` less-bad '', but still, I was excited eager... Foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies advisor, of.